maxill required an entire re-brand for their Formula 3 hand soap. The new soap was to be named Formula 2 due to the change in ingredients which allowed for a gentler soap on both the skin and the environment. The new labels have a softer more retail approach to the design than the previous label and also carry characteristics that I pulled from the flavours of each scent. The logo uses a custom designed font and has two variations, one for the foam version of the soap and one for the gel version to maintain consistency throughout the soaps but to also allow for easy differentiation between the two types.
